Digital Marketing – Pro

Categories: Digital Marketing
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About Course

The Digital Marketing Pro course is designed to provide you with the practical skills and strategic knowledge needed to excel in the ever-evolving world of digital marketing. This comprehensive program covers essential areas such as marketing fundamentals, digital advertising, SEO, website creation, email marketing, and advanced platform-specific strategies. Whether you’re a recent graduate, job seeker, or aspiring digital marketer, this course offers a hands-on learning experience to help you master the tools and techniques that drive online success.

 

What You’ll Learn:

  • Understand the fundamentals of marketing and digital marketing strategies.
  • Create, manage, and optimize ad campaigns across Meta (Facebook & Instagram) and LinkedIn.
  • Build and customize a WordPress website with essential plugins and security.
  • Implement advanced SEO techniques to improve search engine visibility.
  • Design and manage effective Google Ads campaigns across search, display, and video.
  • Utilize Google My Business to enhance local search presence and customer engagement.
  • Craft compelling email marketing campaigns using automation and personalization.
  • Analyze and optimize digital marketing performance through data and insights.

 

Who Is This Course For?

Ideal for undergraduate graduates, job seekers, aspiring digital marketers, and professionals looking to enhance their digital marketing expertise. No prior experience is required—just a willingness to learn and grow!

Course Outcomes:

By the end of the Digital Marketing Pro course, you will:

  • Gain a 360-degree understanding of digital marketing platforms and strategies.
  • Plan, execute, and optimize multi-channel digital marketing campaigns.
  • Build a fully functional WordPress website for personal or business use.
  • Implement effective SEO and Google Ads strategies to drive traffic and conversions.
  • Design professional ad campaigns across Meta and LinkedIn with advanced targeting.
  • Develop and track performance-driven email marketing campaigns.
  • Earn an industry-recognized certification to boost your career prospects.
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Course Content

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  • Live Class

Chapter 1 – Basics of Marketing and Digital Marketing
Objective: Understand the foundational principles of marketing and how digital platforms are transforming modern business strategies. Contents: Core concepts of marketing and consumer behavior Introduction to digital marketing channels and tools Measuring digital marketing performance with analytics Outcome: Gain a solid understanding of marketing fundamentals, digital strategies, and how to analyze campaign performance effectively.

Chapter 2 – Meta Advertising
Objective: Master Meta’s advertising ecosystem and learn to create, manage, and optimize successful ad campaigns across Facebook and Instagram. Contents: Meta ad formats and campaign objectives Audience targeting and advanced segmentation Ad performance analysis and optimization techniques Outcome: Develop the skills to plan, execute, and refine high-performing Meta ad campaigns that drive engagement and conversions.

Chapter 3 – WordPress Website
Objective: Learn how to build, customize, and manage a fully functional WordPress website for personal branding or business use. Contents: Setting up and configuring WordPress Customizing themes and using essential plugins Website security, user management, and performance optimization Outcome: Create and maintain professional WordPress websites with enhanced functionality and user-friendly designs.

Chapter 4 – SEO
Objective: Understand and implement SEO strategies to improve website visibility and achieve higher search engine rankings. Contents: On-page, off-page, and technical SEO techniques Keyword research and content optimization Local SEO strategies and performance tracking Outcome: Acquire the ability to boost organic search rankings and drive targeted traffic through effective SEO practices.

Chapter 5 – Google My Business
Objective: Effectively leverage Google My Business (GMB) to improve local search visibility and manage customer engagement. Contents: Setting up and optimizing a GMB profile Managing customer reviews and insights Using GMB for local SEO and business promotion Outcome: Enhance local online presence, improve customer interactions, and attract more customers through optimized GMB practices.

Chapter 6 – Google Advertising
Objective: Learn to design, launch, and optimize Google Ads campaigns across search, display, and video platforms. Contents: Google Ads setup and campaign management Keyword research and audience targeting Budgeting, bidding strategies, and performance tracking Outcome: Gain practical skills to create and optimize Google Ads that maximize return on investment and deliver measurable results.

Chapter 7 – Email Marketing
Objective: Develop effective email marketing strategies to build customer relationships, nurture leads, and drive conversions. Contents: Email list building and segmentation Crafting personalized and automated campaigns Compliance, deliverability, and performance tracking Outcome: Design impactful email campaigns that engage audiences, improve open rates, and drive measurable business outcomes.

Chapter 8 – LinkedIn Ads
Objective: Learn to create and manage targeted LinkedIn advertising campaigns for professional networking and B2B marketing. Contents: LinkedIn ad formats and audience targeting Developing and optimizing ad strategies Measuring and improving ad performance Outcome: Gain expertise in leveraging LinkedIn Ads to reach decision-makers, promote services, and drive professional engagement.

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